More than finance brokers. Your fully invested partners, committed to every stage of your business and property journey.
About Us
Finance brokers are everywhere. Long-term partners are not.
We don't just secure finance. We build a strategy around your growth. We think like the business advisors you didn't know you needed. We structure for what's next, not just what's now. We use deep lender relationships to unlock terms others can’t.
And we stay with you through growth, risk, and opportunity. Because the first deal is just the start.
At East End Equity, we’re more than finance brokers. We’re fully invested for the long game.
Our Team
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FINANCE BROKER
Born and raised in Newcastle, I grew up in a big family surrounded by small business owners, where hard work, honesty, and backing people in were simply part of everyday life. Watching my parents build and run businesses taught me early on the value of resilience, relationships, and earning trust.
After completing my Bachelor of Business, I spent the next 10 years building my career in Business Banking, progressing through senior roles and working closely with businesses across a wide range of industries. While I loved the banking world, I saw an opportunity to offer clients something more personal, genuine guidance, tailored solutions, and someone who truly understands the challenges of running a business.
That’s why I started East End Equity. To help business owners and individuals feel confident navigating all aspects of finance, while building long-term relationships based on trust, transparency, and results.
Outside of work, you’ll usually find me playing sport, spending time with family, or chasing after my son, who keeps me just as busy as the world of finance does.
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CREDIT ANALYST
Originally from Mudgee in the Central West of NSW, I moved to Newcastle to complete a Bachelor of Commerce and have proudly called it home ever since. My career path has been diverse, with experience across financial planning, international travel, and working within schools in both Darwin and the UK. These experiences have given me a broad perspective and strengthened my ability to connect with people from all walks of life.
At East End Equity, I work with businesses, founders and individuals across business finance, SMSF lending and home lending. I’m passionate about building strong, long-term relationships and helping clients navigate some of the most important financial decisions they will make. My focus is on understanding each client’s goals and delivering tailored finance solutions that support both personal and business success.
Outside of work, I enjoy running, playing sport, spending time with family and friends, and exploring different parts of the coastline.
